Unlocking the Power of Drupal
New CMS Helps Cystic Fibrosis Foundation Serve Its Community
For the Cystic Fibrosis Foundation (CFF) team, the right content management system (CMS) wasn’t just about ROI or profit margins, but about making sure that mothers don’t outlive their children, and children don’t lose their mothers too soon.
The CFF team wanted to offer information to the CFF community in a more personalized and seamless way, because their organization’s mission is to “cure cystic fibrosis (CF) and to provide all people with CF the opportunity to lead long, fulfilling lives by funding research and drug development, partnering with the CF community and advancing high-quality, specialized care."
The Challenge
CFF had outgrown their current CMS, and the new one had to meet their specific needs. The right platform would allow them to scale, and integrate with their current people, processes, and technology, offering:
▶ Seamless content editing & user management
▶ Flexible design for ongoing optimization & future integrations
▶ Technical support for questions & concerns
▶ Personalization options for their CFF community
The Solution
Working closely with the CFF team, we helped them:
▶ List the most important goals for their new CMS.
▶ Interview patients, caregivers, family members, and CFF employees to understand their needs and expectations of the CFF site.
▶ Assess current content and consider future content needs.
▶ Develop a list of 5 different CMS platform options, summarizing the value of each using a scoring system.
▶ Show how each platform would integrate with their current technology stack, and meet support staff’s needs who work with the system.
▶ Break down the cost of each platform, especially since the CFF focuses its funds on the CFF community.
The CFF team chose an open-source content management system, at half the cost of their current CMS, affording them all the flexibility and personalization they’d hoped for.
Bottom Line
▶ CMS migration at half the cost
▶ Content strategy that targets customers
▶ Aligned marketing, technology & business goals
The CFF team publishes content to make CFF patients’, their caregivers’, and their families’ lives richer.
Now, they’re empowered to confidently move into the future, ready to embrace the CFF community's needs.
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