Paid Search Services
Learn how GeekHive's paid search services can help you better support and connect with your customers.
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You have a great brand. You've built an out-of-this-world digital experience, and you’ve narrowed down your target audience to exactly who would benefit from your products or services.
Now you just need to get in front of them.
If your team is looking for new ways to connect with your customers while also optimizing your digital investments, paid search marketing may just be the answer you’re looking for.
Reach Your Target Audience Through Paid Search Marketing
Stop us if this sounds familiar: You've launched a new ad campaign, tweaked your content strategy and put tons of data-driven research into what your existing and potential customers are looking for.
Yet, you're still not seeing the tangible leads you were hoping for. What gives?
It may simply be that your ads aren’t in the right place.
Paid search marketing solves this challenge by driving traffic to your website using sponsored ads in search engine results pages. Paid search, commonly referred to as pay-per-click advertising (warning: another three-letter business acronym coming your way) helps your team reach the customers who are actively searching for your products. No cold calling required.
There are several benefits to using this approach, including:
Faster results
Think of how many times you use a search engine to look something up during your day. Now, multiply that by your total customer base. Unlike traditional advertising methods, a PPC ad can generate leads much faster.
Budget control
The pay-per-click model means you can set a specific cap on your spending so you never overshoot your budget, making it easier to reach your desired ROI.
Consumer insights
As customers begin to interact with your PPC ads, you can turn data you collect into actionable insights used to refine your targeting strategy and optimize your content.
Long story short: When you’re reaching your customers through spaces they already use, you can spend less time trying to get in front of them and more time engaging with them.
How A Paid Search Management Service Can Help
It's important to remember that paid search campaigns won't instantly deliver the wins you're looking for — it will take a little bit of strategy to get you there.
That’s where a paid search management service comes in.
At GeekHive, we’re passionate about the digital experience and are constantly looking for new ways to connect you and your customers. Our experts will support your PPC campaign by combining best SEO practices and your existing content to make sure your message is getting in front of the right people faster.
Whether you need end-to-end support with your digital strategy or just need a nudge in the right direction, our PPC management team can help you answer questions such as:
• Where is your current marketing spend going? Can you deliver more wins without investing additional resources?
• Which landing page or pages or are you trying to drive traffic to?
• How can you generate and convert leads more quickly?
Each team’s goal for their PPC marketing strategy will look a little different. But, whether your mission is enhanced lead generation, increased brand awareness or everything in between, we can help.
What You Can Expect From Your PPC Expert
At GeekHive, we offer customizable paid search management support so that we can better align our solutions with your team’s unique business goals.
Just some of the services we provide include:
Strategy
Together, we'll define your objectives, conduct keyword research and uncover new ways to reach your customers.
Integration
PPC advertising is just one piece of your strategic puzzle. We’ll ensure that your content and technology are also up-to-date and align with your overall marketing strategy while training your team on best practices.
Implementation
Kick off your PPC campaigns on the right foot, targeting the most valuable audience with relevant and meaningful keywords.
With GeekHive on your side, you'll be able to target the customers who are already interested in your product or service — it’s just that they haven't found you yet.
Optimize Your Paid Marketing Strategy
Already have your PPC campaigns running but aren’t seeing the results you were looking for?
We’ve got that covered too.
While each team will focus on different KPIs that align with their unique PPC strategy, we’ll work together to measure and optimize the performance of your ads, keeping track of important metrics including:
Impressions
How many times your ads were delivered in search results? Are you targeting the right keywords?
Clicks
What was the number of times users clicked on or engaged with your ads? What can we learn from those who did?
Click-through rate (CTR)
What is the percentage of people who clicked on your ad versus those who didn’t? How can we improve that ratio?
Remember: PPC campaigns show quick results, but ongoing analysis will help us adjust your strategy to better reach your goals and maximize your returns.
Partnering With GeekHive As Your Paid Search Expert
With GeekHive and our PPC experts on your team, you can drive the results you’re looking for and connect with customers who are already looking for the products and services you offer.
If you’re ready to transform your digital marketing strategy or have any other questions for the GeekHive team, schedule a call with us today.