“How do I merge all my brands into one CMS?”
Merging multiple brands into a single Sitecore instance
Church & Dwight is a major manufacturer of household and personal products, including the popular Arm & Hammer brand along with well-known labels First Response, Trojan, Nair, OxiClean, and more. Their trusted A&H trademark appears on a broad range of consumer and specialty products sold around the world. With two business segments (Consumer Domestic and Consumer International) and such a large array of products, Church & Dwight required a comprehensive content management platform — one that could transform and manage an entire fleet of websites, while completely updating the design and user experience of the sites themselves and facilitating the addition of future brands.
The main challenge in this project was finding a CMS that would allow Church & Dwight to consolidate its many brands into a central and unified management system that could handle its complex workflow requirements. In addition to consolidating their many web entities into a central location, they also needed a simpler, faster way to collect customer feedback and enable user-generated content (UGC) so customers could communicate and interact with these popular household names. Based on their needs, we chose the Sitecore platform as it’s a fully customizable and extendable solution.
GeekHive CMS Solution
To bring together Church & Dwight’s vast brand collection, we created a single control panel that facilitates workflow across many websites. Management of all of their sites was consolidated into a single instance allowing for each user to manage many brands, creating significant efficiencies for their content teams.
C&D employees were also provided the ability to create forms on the fly for customer feedback, and to solicit UGC by posting questions and response requests — thereby providing a useful way to interact with customers and gather community content.
Our Ongoing Partnership
We’re in the process of migrating each of Church & Dwight’s brands to the new CMS template and launching an entirely new website for each. Oxiclean.com and ArmandHammer.com were the first two to go live using the new CMS, with six additional brands scheduled to launch later this year.