The American Society of Hematology

The American Society of Hematology is the largest professional society of hematologists in the world, honorably serving clinicians and scientists in the quest to conquer blood diseases. Comprised of over 16,000 members, the not-for-profit association is dedicated to the treatment, education, and prevention of blood-related disorders.

American Society of Hematology website

Challenge

Outdated systems and disconnected technologies prevented the American Society of Hematology from digitally advancing and hampered the online experience for its community of members. This separation of systems impeded the organization's ability to gather data insights, burdened internal teams with ongoing maintenance, slowed down time-to-market, and caused technology data silos. Without any connectivity or synchronization between platforms, the American Society of Hematology had no way of procuring a single-view of their community members and, instead, dealt with a disjointed digital experience.

 

Strategy

Our team developed an overarching marketing technology strategy that took a holistic approach to identifying every digital touch point and interaction between the American Society of Hematology and its members. Our Sitecore developers built a strong and unified marketing technology stack for the association that integrated its various platforms, including Sitecore content management system (CMS) and Salesforce customer relationship management (CRM), as well as a learning management system (LMS), marketing automation platform, and eCommerce. By connecting these technologies in a strategic manner, our team was able to streamline the digital experience of the association for its members.

 

ASH website on desktop

Solution

Our developers and strategists positioned Salesforce CRM at the center of the martech stack to serve as the primary data hub for the American Society of Hematology. By consolidating, aligning, and integrating the numerous marketing technology platforms throughout the organization, we were able to strategically connect the digital touch points throughout the ASH customer journey for a unified digital experience. These system integrations also enabled the flow of data between platforms to provide a real-time, single view of the customer.

In continuation of our partnership with the organization, our team has developed a multi-year roadmap that is designed to incrementally transform and improve the ways in which the American Society of Hematology engages, informs, and educates its large community of members. 

Technologies

Services

Results

Seamless Multichannel Digital Experiences
Aligned & Integrated Marketing Technology Stack
Cohesive Digital Identity Across Web Properties
Single Sign-On (SSO) Access for Members
Multi-site Management & Visualization

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I view GeekHive as a partner and not only are they technology people, but they bring in the marketing side of things.  Because technology is no longer just about systems, it is about how you use technology to increase your business.

CIO, The American Society of Hematology