Connecting Marketing Technology Tools for Better CX

The American Society of Hematology (ASH) team is committed to disseminating information about blood, bone marrow, immunologic, hemostatic, and vascular systems with a diverse member audience that includes clinicians, students, patients, educators, and advocates.

The Problem

The ASH team wanted to build better digital experiences for its members across multiple channels, but they were working with outdated systems and disconnected technologies.

Successful planning, building, and delivery of exceptional content for their members was imperative, so they needed a partner to help create and share a new strategy within the company, and to reliably support the execution of those new initiatives.

The Solution

The GeekHive team developed a strategy that focused on building a single-member view to enable the team to gather insights and to plan, build, and deliver better member experiences that were consistent across all channels.

Working closely with the ASH team, we provided:

• Single member-view with integrated systems and data collection

• Consistent multi-channel digital experiences

• Actionable digital roadmap combining long-term initiatives with quick wins

• Aligned, an integrated marketing technology stack

• Cohesive digital identity across all web properties

• Single Sign-On (SSO) access for members

• Multi-site management & visualization

The Bottom Line

• Seamless Multi-Channel Digital Experiences

• Aligned & Integrated Marketing Technology Stack

• Cohesive Digital Identity Across Web Properties

• Single Sign-On (SSO) Access for Members

• Multi-site Management & Visualization

By combining long-term initiatives with quick-wins provided the ASH team with the organizational support and resources they needed to make their transformation a reality.