How do I decrease time to market?
AmerisourceBergen
A leader in the global pharmaceutical industry, AmerisourceBergen provides pharmaceutical products, services, and business solutions that improve access to care in more than 50 countries. The company comprises 24 business units, each offering varied products and services to different market segments, ranging from hospital systems to veterinary practices.
Challenge
The decentralized structure of AmerisourceBergen had led to a fragmented web presence with 24 different content management systems (CMS) for their 24 business units, as well as myriad site presentations, hosting arrangements, security protocols and vendor relationships.
Identifying an agile platform to adapt all the brand sites in stages and deliver a premium, uniform experience while integrating within a unified marketing technology stack was priority one.
Strategy
Our team centralized the enterprise's digital business to a single web content management system (CMS) in order to facilitate the management of all AmerisourceBergen digital properties and enable future brand acquisition efforts.
Solution
In concert with our agency partners, we launched Sitecore Experience Platform (XP) for AmerisourceBergen to produce a modular custom enterprise platform that could standardize business units, improve operational efficiency and scale with growth.
As our engagement extended, we upgraded to Sitecore 10, ensuring new and future features of the platform were in place to accelerate AmerisourceBergen's future marketing efforts.
Results
Unified & Consistent Online Brand Presence
Aligned & Integrated Marketing Technology Stack
Cohesive User Experience Across Websites
Customizable Modular Features and Functionality
Faster Go-to-Market Website Launch Capabilities
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