“How do I make it easy for customers to find the best products?”

Custom front-end eCommerce platform and back-end fulfillment system

Launched in 1998, EyeSave.com has grown into one of the leading online retailers of discounted name-brand eyewear and accessories. The site presents price-conscious shoppers with an immense number of product choices, and a tiered search function allows them to narrow down their selection by indexed features.

Overloaded and Crashing

EyeSave’s success and increasing number of product offerings had created a strain on their website. Its older relational database structure prevented it from serving uncached data to search engines, which caused frequent crashes. For a site that lives by referrals and search results, this was a colossal problem.

Modernizing Eyesave’s eCommerce Infrastructure

The implementation process was virtually painless. First, our Geeks created a special tool to synchronize EyeSave's data between its traditional SQL database and the new RavenDB database. After populating the data, developers defined the indexes for search categories. GeekHive then implemented a new search algorithm that enables users to narrow product offerings quickly and easily. RavenDB provided the new search capabilities with extended flexibility and off-loaded much of the strain from the SQL database. For EyeSave it was a win-win; implementation was as simple as plug-and-play with no downtime, faster performance, and improved usability.

Increased SEO Performance

Ever since the new launch, EyeSave.com has supported heavy site traffic and a large inventory without the need for additional server hardware. With a more responsive search function, its analytics have shown that product pages have consistently ranked higher in search engine results in the years since the redesign.

EyeSave.com on tablet
EyeSave.com Product Detail