Custom Development using Node.js
Grammy-winning rapper, producer, actor, and entrepreneur Sean Combs had a vision: integrate music-oriented television and the digital experience for those who consume music and news on-the-go. With the hole left by MTV drastically changing their business model, Combs saw an opportunity to harness real-time technology to put the power of music back in the hands of the music-loving social media consumer to effect social change amongst youth. He began his quest on Twitter and Instagram but needed a solution to seamlessly link social media with a dynamic website and cable television.
- Custom Web Development
- Custom Application Development
- Social Integration
Music Lovers Pleased
Where did he turn to help bring this vision to life? World-renowned digital agency Huge Inc. and its trusted technology partner, GeekHive.
The Challenge: A Blended Approach
Combs sought to integrate user-submitted content with broadcast news, features, and curated media. Within this new environment, known as Revolt.TV, the delivery of broadcast news alongside crowd-sourced content had to be curated in a modern and user-friendly way. Combs wanted a site that would be responsive across all devices and balance passive background play (like TV and radio) with interactive user engagement.
A Single Page Application Built on Node.js
We decided on an infinite feed model within a single-page application as the core solution. With this model, the user would rarely have to leave the trunk URL, which would help reinforce the brand and user experience.
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Changing the Way We Think about Digital Experience
Now viewed by over 50 millions people, Revolt TV is the #1 name is music. The responsive website and its “social by design” approach is live, direct, and always available - anytime, anywhere, on any screen. With the help of Huge and ourselves, Revolt.TV has changed the way we think about broadcast and the digital user experience.