CMS Platform Selection & Modernization
AmerisourceBergen turned to GeekHive, a Sitecore Gold Implementation Partner, for the implementation of a modular and digitally integrated experience platform that could effectively align marketing technologies, improve operational efficiency, and unify the customer experience across its entire 24-unit enterprise.
- Content Management/CMS (Sitecore)
- Customer Data/CRM (Salesforce)
Transforming the Martech Stack
AmerisourceBergen operates as global network of pharmaceutical companies whose products and services bring healthcare to over 50 countries through local delivery and improved access. Looking to consolidate the many technologies, systems, and processes of its 24 individual business units, AmerisourceBergen sought the technical expertise of GeekHive's Sitecore-certified team to implement a content management platform solution that could help the company achieve its target objectives:
- Establish a digital brand identity across business units
- Organize and consolidate marketing technology stacks
- Create consistent and cohesive customer experiences
- Standardize processes within a customized modular platform
- Scale system functions with business growth
Taking on the challenge, our development team launched Sitecore Experience Platform (XP) to produce an agile enterprise content management system for AmerisourceBergen that could optimize its complex technology stack and standardize its online brand presence across all business units.
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A Scalable Platform Solution
On its Sitecore Experience Platform, AmerisourceBergen now has the flexibilty and agility to deliver cohesive brand experiences to its customers under its singular brand identity. Other benefits of the digital experience platform include:
- Unifed and consistent online brand presence
- Digitally aligned and integrated martech stack
- Cohesive user experience across websites
- Customizable modular features and functionality
- Faster go-to-market website launch capabilities
With Sitecore XP on Microsoft Azure (PaaS), our team of Sitecore developers aligned and modernized the various marketing technologies of AmerisourceBergen to digitally unify the enterprise's 24 business units and return the value of its martech investments.