Tim Butler
Tim Butler
Tim Butler
Director of Account Management
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Hi. Here’s a series that is definitely worth your time to check out…

Read on to learn about how Martech Enablement is the key to taking your organization to the next level. 

The Martech Enablement Series Part 1-9 

The landscape of technology in digital marketing has evolved significantly. Customers are demanding more than just intuitive UX and beautiful design. They want to have a real experience with your brand. In order to provide the engaging, personalized experience they’ve come to expect, you must be able to measure and deliver based on behavioral data offering real-time insights and interactions. Not only that, but you have more pressure as an organization than ever before to collect and analyze data to prove ROMI (return on marketing investment). In order to do this, many tools and systems must be integrated seamlessly and you need an experienced partner to help you plan and assemble the right marketing technology stack for your brand.
This rapid change is putting tremendous pressure on CMOs to evolve their departments to stay relevant in an increasingly competitive marketplace. At GeekHive we are hearing this from our customers every day. There are several common themes to these conversations:
  • The desire to gain a competitive advantage in the marketplace through martech along with a fear in delaying martech adoption.
  • Upper management requiring quantification of marketing spend or ROMI (return on marketing investment) which is driven by the shift of marketing technology budget from IT to the marketing organization’s budget.
  • Increased customer expectation regarding a sophisticated digital interaction with your brand.

With the complexity and interplay of technology in marketing today, marketers are looking for a practical way to take advantage of martech. In response, we developed a process called Martech Enablement to help you see more value and increase ROMI within your organization. 

Martech Enablement is the process of getting the right information at the right time into the hands of marketers so they can effectively engage their customers to build brand, market products and services, and assist the sales organization. Ultimately it’s bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools, and execute the processes that enable an organization to engage most effectively with their customer.

Peter Ladka, GeekHive’s President and CEO wrote “The Martech Enablement Series – A Nine Part Practical Guide to Martech Enablement” on Martech Today to share with marketers an approach to a successful enablement of martech within their organization.

You can find the entire series here

Now, more than any time before, technology is front and center in running a successful marketing organization. This series will lay out the ideas behind Martech Enablement, provide a roadmap for implementation of Martech Enablement, and get marketers to a place where they are armed to succeed in the area of Martech Enablement.

After you’ve checked out the series, let’s connect to discuss how we can support your organization to get more value out of your marketing technology investments. 

Let's connect to discuss opportunities to work together.