Sitecore Symposium Customer Showcase: Tauck

Paving a path forward for customer experience personalization, Tauck showcases its past, present and future journey of digital transformation.


Lindsey Rogers By Lindsey Rogers, Marketing Manager

Paving a path forward for customer experience personalization, our client partner Tauck was featured onstage at Sitecore Symposium 2019 to showcase its past, present and future journey of digital transformation. 

For nearly a century, the luxury travel company has earned a reputation for its guided tours and cruises that span the globe, with destinations in more than 70 countries and across all 7 continents. Founder Arthur Tauck believed in personalizing the travel experience for his guests, establishing the company’s longstanding commitment to customer satisfaction. 

With aspirations to digitally mirror the Tauck guest experience, in order to provide the same intimately personal brand experience online as the company is renowned for creating offline, Tauck sought the marketing technology expertise and guidance of our team at GeekHive. 

Together, our digital strategists and Sitecore developers mapped out a digital transformation roadmap for Tauck that would take the necessary steps to properly implement and integrate Sitecore Experience Platform for an impressively cohesive brand experience. Tauck partnered with our team to realize the marketing technology value available within the robust Sitecore digital platform, most notably advanced marketing automation features and personalization. Upon entering the new website, Tauck guests are personally welcomed by name, with access to past travel history, to-do bucket lists, and suggested trip recommendations based on individual preferences. 

Upholding its commitment to delivering one-of-a-kind travel experiences--now online as well as on-tour--Tauck continues to give guests the ability to “see the world beyond ordinary.”

Read the full press release.


Sitecore Symposium 2019, Tauck Customer Showcase