IC Summits: Virtual Ohio Marketing Summit
November 19th, 2020
This full-day virtual event gives senior level marketing executives an opportunity to connect with peers and attend live presentations and panel discussions led by thought leaders in the digital marketing industry.
Gene De Libero, Head of Consulting and Chief Strategy Officer at GeekHive, is moderating the afternoon panel discussion entitled, “Differentiation and Engagement Through Content.” This panel is scheduled for 12:30 PM EST on Thursday, November 19, 2020.
Panel: Differentiation and Engagement Through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? In a time of unprecedented isolation, how do brands use content to build community? What role does activism play in brand differentiation, and what are the risks and rewards? In the midst of a public health crisis, how do you tell authentic stories about safety and wellness? How are consumers sharing their own experiences, and how are brands capturing and re-sharing relevant, positive content?
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