3 Keynote Insights from MarTech West
April 5, 2019
The MarTech West Conference 2019 offers an insider’s look into the current state of the marketing technology industry and sets expectations for new trends to emerge.
In his keynote address entitled, “Martech 2020: Succeeding in the Next Decade of Marketing,” Conference Chair Scott Brinker shared in-depth insights into the booming expansion of today’s martech landscape as well as the anticipated trends for the year ahead. Brinker noted that the full gamut of marketing technology companies is steadily growing in number and variety, now exceeding 7,040 with no end in sight. Yet with so many options available, marketers are left wondering how to optimize their technologies, or even where to begin.
How do you identify the marketing platforms that would comprise your company’s ideal martech stack?
And how can you be sure that these systems will properly align and support your business objectives?
You need a guide, a trusted technology partner who can help you sort through the crowded martech landscape to find the right solutions for your business and optimize your marketing technology investments. GeekHive does just that.
As a marketing technology consultancy for enterprise-level clients, GeekHive builds digital ecosystems that are completely tailored to the organization, securing its needs while enabling its vision. Which is why, at MarTech West, we are right in our element: inspired by the conversations that we are having, the sessions that we are attending, and the ideas that we are sharing.
As the martech industry continues to accelerate forward, we are excited to inform our practices and thought leadership with the latest the industry has to offer, including today’s take-away tips:
1) Gain Autonomy with Agility
Consider transforming your digital ecosystem with open technology platforms that are flexible enough to integrate with your other various systems and extensible enough to scale with your business.
2) Adapt to Thrive
Be open-minded to emerging trends and technologies that encourage collaboration and improve operational efficiency across your entire business model.
3) Take Advantage of Customization
Look for technology products and services that value your brand identity and unique vision and have the technical capacity to support your target objectives.
To learn more about GeekHive’s Martech Enablement solutions and service offerings, connect with our team of experts.
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