Take Customer Engagement to the Next Level with Thunderhead

August 10, 2017

Blog | Technology | Take Customer Engagement to the Next Level with Thunderhead
GeekHive's MarTech Partner Customer Engagement expert Thunderhead

Can you imagine providing your users with a dynamic, engaging, and consistent customer experience all with one simple tool? That’s possible with Thunderhead’s One Engagement Hub. One offers “A pioneering solution designed to revolutionize Customer Engagement and help brands create happier, more valuable customer relationships.” At GeekHive, we’re excited about the One Engagement Hub for its versatility, supporting all technology stacks in dynamic digital experiences.

Earlier this month, I had an opportunity to travel to New Hampshire to spend a few days with our newest MarTech partner, Thunderhead Inc. During my time on site, I participated in a deep dive training session with Peter Foglesanger and Mike Casey, both from the Partner Experience team.

Afterward, I sat down with Peter to learn more about Thunderheads unique offerings. Here’s what he has to say:

Can you tell us a bit about your role at Thunderhead?

Peter: At Thunderhead, I’m leading our efforts to recruit and onboard agencies and integrators to form our North American partner ecosystem.

What did you do before this?

Peter: Prior to working at Thunderhead, I spent nearly 6 years as a Regional Sales Director at Sitecore.

Who do you primarily work with?

Peter: My primary focus is working with service providers as they become our partners.  I also provide pre-sales support as a marketing technologist and product evangelist.

What industry trends are you most excited about?

Peter: I’m a bit of a Personalization nut… so I’m really excited to see a growing understanding of the need to personalize customers experiences across their journeys. I absolutely hate when brands have the same static experience for every customer for every interaction… regardless of their context.

What do you want customers to know about your services?

Peter: It doesn’t have to be hard.  It doesn’t have to wait until next year’s budget.  We can help them have a dramatic impact on their customer’s experiences in an amazingly short time.

Tim: One of my favorites takeaways from the training was the reporting dashboard for its ability to capture robust snapshots of user journeys and life cycles.  I can see this being a huge value to our customers as we get a lot of questions around our analytics capabilities since marketers need to prove ROI more now than ever.

What brand values are you trying to deliver on for your customers?

Peter: Real insight into their customer’s journeys and experiences.  Not in a rear view mirror, but in real-time allowing the brand to deliver their value to customers, in context, in real-time.

What questions do you most often get asked from end clients looking to use your services?

Peter: “Doesn’t {insert MarTech product name here} do this?“  Nope. It might do some but not all, and the part that it does do probably requires an army of programmers, a huge chunk of your budget, and way too much of your calendar to get there.

Describe the culture of your organization.

Peter: Fun… authentic… several of us on the North American team worked together for years before joining Thunderhead.  That’s helped us build a culture with a very collaborative mindset that really enjoys working together.  It makes us all better than we are individually.

Tell us a fun fact about Thunderhead.

Peter: Definitely the coolest company name I’ve ever worked for!  Really… Thunderhead!?  How cool is that!

Also, this is the only company I’ve ever worked for with a racing team #TeamThunderhead!  Check out those hood logos!  When you work for a disruptive thought leader like Glen Manchester… well, it’s just cool!

What made you decide to partner with GeekHive?

Peter: Quite a few of us have worked with you guys in the past and know your reputation and quality of work. That’s the type of partner we want in our ecosystem to help onboard customers and even other partners.

*To learn more about Thunderhead’s truly comprehensive offering check out this article: Thunderhead ONE Provides Powerful Journey Orchestration by The MarTech Advisor.

GeekHive, founded in 1997, is a leading domestic MarTech Enablement partner. We know what it takes to create a successful digital program from strategy to implementation to ongoing refinement and support and we love nothing more than coming up with technical solutions and strategies to solve the complex MarTech puzzles our clients face. When failure isn’t an option, our partners count on us, and we make it our personal mission to exceed their expectations, every time.


Tim Butler

Director of Account Management
  • Customer Engagement
  • Customer Experience Management
  • MarTech
  • Personalization

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