The MarTech Enablement Series Part 2: Featured on MarTech Today
August 14, 2017
I’m excited to announce the second post in a nine-part series I’m writing for MarTech Today called: “The MarTech Enablement Series – A Nine Part Practical Guide to MarTech Enablement.” In it, I’m sharing with marketers an approach they can take to successfully enable MarTech within their organization.
Post two sets up an outline for the rest of the guide covering:
- The race team analogy and its parallels with your marketing organization
- How each post in the guide relates to a specific part of the race series
- The team members involved in the race team organization (Part 3-4)
- Defining a team strategy (Part 5)
- Identifying, implementing and integrating the tools (Part 6-7)
- Executing the strategy (Part 8-9)
Here’s a blurb from today’s MarTech Today Article:
To successfully compete and win in the marketplace, your marketing organization must be prepared to race. Your organization must operate like a “Race Team,” possessing all the components and operations of a successful race team. “Race Team” is not just a synonym for the people in an organization, but it encompasses all the components of the race organization. The Race Team has four main areas for us to observe:
- The team members
- The race strategy
- The car and technology
- Race day and series execution
Similarly, in your marketing organization, you have your team, your marketing strategy, your MarTech stack and the execution of your marketing initiatives. This analogy will serve as the basis for the rest of this guide and assist in creating a successful MarTech-enabled organization.
Read the entire post on MarTech Today.
In case you missed it, check out my last post introducing this 9 part MarTech Enablement Series.
GeekHive, founded in 1997, is a leading domestic MarTech Enablement partner. We know what it takes to create a successful digital program from strategy to implementation to ongoing refinement and support and we love nothing more than coming up with technical solutions and strategies to solve the complex MarTech puzzles our clients face. When failure isn’t an option, our partners count on us, and we make it our personal mission to exceed their expectations, every time.
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