5 Smart Reasons to Redesign
December 4, 2014
Re-designing a website can prompt the even most Zen among us to reach for antacids or adult beverages. But, with the proper planning, you and your team can reduce disruption, technical glitches, and stress for a more seamless and successful transition.
When Should I Consider Redesign?
Great question! There are countless justifications not to have a little (or a lot of) digital work done, but here are five smart reasons to consider the jump:
1) New Objectives
Marketing strategies need to be nimble in order to adjust to data and trends. I’m a firm believer in the “test and measure” approach. If you have a new marketing plan, or new directives, make sure your site is aligned with your new strategy. If you haven’t made any strategic adjustments in a while, you may need to look at the bigger picture. Your site may not be what’s setting you back (developers, rejoice!).
2) Lackluster Results
4) Responsive Design
Nearly two decades ago, Bill Gates proclaimed, “Content is king.” Since then, every marketer, blogger and writer has repeated and repurposed the phrase nearly to death. Over-exposure aside, content marketing works. It can improve the entire site experience – from client retention to SEO – and provide a practical solution to the rising challenges of ever changing search engine algorithms. If you want to introduce a blog or ramp up your publishing, a redesign may be smart. If you’re hesitating, determine if search engines can find and index your content and whether or not your target audience can easily find your content. If not, it might be time to meet with your developers.
Your digital home should grow your business. If it’s not, dig in, analyze the data and make some changes. It might be a little daunting, but with proper planning, you can tackle a re-design with aplomb.
Do you think you’re in need of a website redesign? Which parts of your site do you want to improve? Give us a shout @GeekHive
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