The Dog Food They Didn’t Eat
July 22, 2014
The other day, a friend of mine said that she had clicked the “unsubscribe” button on the bottom of an email she received (but didn’t sign up for), and then the emails kept coming. I don’t recall if the unsubscribe process actually broke, but it was clear that it didn’t work.
My politically incorrect response was that she should find their contact email and sign them up for their own newsletter. Then, do the same with the admin email, and every email she could find on their site. Make them try to unsubscribe, and be forced to deal with the problem.
One of the hardest and most important lesson you learn as a programmer is to eat your own dog food. Basically, use the things you make. There are a number of reasons this is a good practice, but the short answer is that if you don’t use your own stuff, you’ll never know the poor experience you’re putting your users through.
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